The Participation Problem: What Canada’s Donor Decline Really Means for the Future of Giving
I had the opportunity recently to engage with SETSI (Social Economy Through Social Inclusion), a non-profit organization here in Canada with a lofty goal: to create a Canada where all organizations are engineered for intentional, positive social benefit. One of the questions they asked was how I felt about the future of social impact. Believe […]
Volunteers: The Not-So-Secret Sauce of Impact
If you’ve ever joined a fundraiser or community-building project, you’ve likely noticed one undeniable truth, volunteers are everywhere. They are the beating heart of these efforts, lending their time, energy, and passion to causes that deeply matter. Whether they’ve been involved for years or are introverts shyly finding their footing, volunteers show up, roll up […]
In-House vs. Hire: A Tough Choice
When it comes to handling communications or creative projects, deciding between hiring external help or keeping it in-house can be tricky. Hiring outside experts offers fresh perspectives, but they might not fully grasp your vision. On the flip side, managing in-house can stretch already limited capacity and lead to burnout. For non-profits and impact organizations, […]
Opening The LinkedIn Toolbox
It is always easy to hate on a platform. I feel we are also going deeper into believing that everyone always wants everyone else’s opinion. Like it’s so easy to type stuff now and have a stranger read it. I grew up before that was so easy. But yes, I am about to do this […]
Find People You Enjoy
Mark Twain famously said, “Find a job you enjoy doing, and you will never have to work a day in your life.” While there’s a nugget of wisdom in there, it’s also a bit of nonsense. Mark Twain made an enormous amount of money from his work, and he worked alone. That’s not the norm […]
Walls That Speak
Cityscapes are more than just skylines and bustling streets; they’re open canvases teeming with narratives. As you stroll through any urban environment, the flood of murals, graffiti, and posters echo the pulse of the community, revealing a tapestry of cultural values and shared histories. These artistic expressions, whether bold and unrestrained or subtle and deliberate, offer glimpses into the heart of the city. Join us as we explore how these cherished city walls compared between Ecuador and Calgary, transform into storytellers and mirrors of society.
Why Your Logo Doesn’t Need to Explain What You Do
Too often, businesses fall into the trap of thinking their logo needs to literally show what they do, but the most iconic logos? They rarely explain. Instead, they evoke.
What Canadian Marketing Looks Like Through My Immigrant Eyes
Arriving in Canada from Ecuador, I was eager to embrace a new life, yet found myself grappling with marketing narratives that often felt disconnected from my reality. To make marketing truly inclusive, brands must open a dialogue with newcomers, embracing their unique stories and perspectives, and fostering genuine connections beyond surface-level inclusivity.
From Ignorance to Involvement: How a Hoodie Opened My Eyes to ALS
Embarking on our journey to better understand ALS as a company has opened our eyes to the profound challenges and resilience of those affected. This commitment not only informs our actions but also strengthens our resolve to support and advocate for impactful change.
Behind the Love: How being on set can help you grow.
As caregivers opened up about their challenges and triumphs, their stories highlighted the profound impact of love and perseverance. The shoot not only captured incredible narratives but also reshaped perspectives, revealing the invaluable contributions of foster caregivers.