Make Memories

Some causes deserve to get noticed. In partnership with the ALS Society of Alberta and Alberta Apparel, we worked with Frida Backlund to create a hoodie that does exactly that. Thoughtfully designed as the kind of piece people actually want to wear, which means every time someone puts it on, they’re carrying the message a little further. Part fashion, part fundraiser, and all heart. This collaboration brings together community, creativity, and a shared commitment to making a difference for those dealing with an ALS diagnosis.