Alberta ALS Research Network

AARN

Understanding ALS

The Alberta ALS Research Network (AARN) is committed to advancing research and improving care for those living with ALS, but they did not yet have a brand identity as they approached their official launch. Individually, the petals symbolize the strength and spirit of those affected by ALS. Together they form a cornflower, a symbol that’s deeply connected to the ALS community. The union of these elements reflect AARN’s mission: bringing people, research, and compassion together to advance understanding and create a lasting impact for those living with and affected by ALS.

Key Services

Branding

Results

Increase in awareness
Polished brand launch

Ballad Marketing

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Ranger is now Ballad.

When we started, Ranger was exactly the right name for who we were, but creative studios grow and so do the stories they tell. The work, the partnerships, the way we approach every brief deserves a name that truly reflected the us. That name is Ballad. We’re glad you’re here for this part of the story.

Let’s make good noise.